Acquisition Campaign
Implement multifaceted personalized campaigns with targeting geared toward conversion
Goal
Create a personalized campaign with a multifaceted approach that includes processing and customizing first-party data for precision targeting, localizing ad creatives for market-specific resonance, and managing multiple advertising platforms with a focus on creative optimization through A/B testing to generate new leads and encourage specific actions (account setup, opt-in, eCommerce purchase, demo request). Â
Approach
Validate a media plan encompassing leading platforms such as Meta (Facebook & Instagram), DV360 (for native ads), LinkedIn, TikTok (…), then execute it by utilizing “custom audiences“ derived from first-party data. This unified approach aligns with predefined strategic KPIs, facilitating a cohesive and targeted advertising campaign that maximizes reach and effectiveness across diverse digital landscapes.
Supply 3 advertising creatives per cluster in static or video formats, aligning with the interests and needs of the targeted segments. By developing 2 content variations per cluster, the assets are adapted to various advertising formats and platforms, guaranteeing that the messaging enhances engagement and response rates across different media channels.
Enable advanced A/B testing for budget optimization by reallocating funds according to the performance metrics of each cluster. By examining variables such as volume, cost-per-click (CPC), and the effectiveness of various creatives, this methodical experimentation improves the efficiency of ad spend but also drives a higher return on investment by targeting and refining the elements that yield the best results.
Organize cluster data files from Augmented Segmentation in AI to transform them into “custom audiences“. This approach not only generates and populates these “custom audiences“ within each media buying platform but also leverages lookalike strategies to expand reach effectively.
Utilize Meta’s broad-reach, impression-based model for initial awareness, focusing on capturing audience attention. Progress to Google’s conversion-centric, click-based approach at the journey’s end, targeting users ready to act, thus aligning ad spending with user intent at each conversion funnel stage.
Benefits
Effective lead generation
Get new leads due to meticulously targeted campaign initiatives, demonstrating the effectiveness of the strategic approach in attracting potential customers.
Successful conversion outcomes
Witness a range of successful customer actions (creation of new accounts, newsletter sign-ups, and more) and increased sales inquiries, indicating a high level of engagement and interest generated by the campaign.
Comprehensive performance analysis
Gain detailed insights with a thorough analysis of key campaign performance metrics. This includes an in-depth examination of click-through rates, conversion ratios, cost-per-conversion, and other essential indicators, providing a complete overview of the campaign’s effectiveness.
