Acquisition & Personalization
Amplify ROI with personalized ads and landing pages
Craft unique experiences for every user
Access better user engagement and conversions with personalized ad campaigns and landing pages. Tailored to each one of your customer segments, they will guarantee you B2C and B2B business strategies to be successful.
Imagine using the power of detailed user profiles that encapsulate preferences, interests, and brand interactions. The acquisition campaign helps you leverage this ideal audience and reach it with tailor-made messages. It will equip you with the precision to retain the user’s attention. Then, convert your prospect through a landing page tailored to each user’s unique tastes. Users will be displayed messages and products they need at the right moment and in the easiest way possible.
In today’s marketing landscape, personalizing the user experience is crucial and necessary. Around 72% of consumers say they only engage with personalized marketing messages.​
Achieve a proven ROI of up to 11x for every dollar spent in NextUser and reduce CPA by 2 to 10 times, significantly boosting your acquisition and online sales strategies by crafting marketing campaigns that resonate deeply with individual customers.
By using online clusters instead of conventional research methods, you can expedite your testing process by up to 12 times. This method allows for rapid iterations and refinements of your marketing strategies, ensuring a smooth and cohesive transition from personalized ad creatives to landing pages.
To effectively reach each cluster, appended insights and predictive datasets are uploaded as “custom audiences” on the media platforms. A recent experiment conducted in the fourth quarter of 2023 revealed that this tailored advertising approach surpassed the performance of other audience targeting strategies by a factor of 2.3.
Connect with users through personalized interactions, deepening brand affinity. Personalized content significantly heightens conversion and upsells opportunities.
Employ data analytics and A/B testing to improve and fine-tune your tactics constantly. Modifying your personalization or acquisition campaign content depending on the result of your strategies can boost conversions, impressions, reduce the Cost Per Lead (CPL) and optimize your budget. Successful A/B testing can lead to a 50% increase in average revenue per unique visitor for eCommerce sites.
