Alert - Stock availability
Incentivize user to sign up and inform them by email when the product will be back in stock. When they land to the page, notify the availability of the product.
- Higher conversion
- Improved retention
Segment
Users who subscribe to stock availability alert
Funnel stage
Acquisition
Goal
Subscribe users
KPI
Registration rate
1. Triggers rules
The workflow is displayed:
– to returning visitors who browsed content or product pages in the previous session(s)
– to user who subscribe
– for all pages
2. Design rules
The workflow will be displayed as a widget and an email will be sent.
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3. Condition rules
Workflow will be displayed once per session
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
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4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
- Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website.
Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
- Accept the cookies consent
- The workflow will be displayed in the page to show the availability of the product
Click on the displayed product to go to that product page
- Click on a cross on the right side of the notification will close it and the workflow will not be displayed again in that session
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