Transform your
marketing strategy with AI-Powered customer insights
Trusted by leading companies
NextUser's augmented segmentation solution provides
actionable consumer insights for better marketing decisions
In today’s fast-paced digital world, understanding your customers is essential to staying ahead of the competition. That’s why NextUser’s AI-powered augmented segmentation solution is the perfect tool for brand managers, PR, and communication professionals. By providing advanced customer insights, you can create more personalized messaging and campaigns, resulting in higher engagement and loyalty
Data-driven, automated, and cost-effective solution
Pernod Ricard use case
Pernod Ricard is a friendly, responsible and efficient global wine and spirits group. Number 2 worldwide, they have one of the most complete portfolios in the industry with 240 premium brands available in over 160 countries.
By harnessing the power of AI, NextUser gained insights on prospects Tahona Society and classify them into clusters, including following:
-personal information (name, email, phone)
-Gender, location
– Professional information (company, job title, website)
NextUser helped Pernod Ricard generate new leads by creating omnichannel custom ads resulting in
$10.6 ROI for every $1 spent with NextUser
10 times Cost Per Acquisition divided
+39k Bar managers, barmaids, or mixologists targeted
Three quick actions to get valuable consumers insights,
build clusters and target them
-Unveil complete 360 consumer profiles
(+300 variables)
-Gain a comprehensive view of your audience across multiple channels and touchpoints
Identify customer patterns and create clusters:
-Segment customers by behavior, preferences, and other criteria
-Analyze data in real-time to make quick adjustments to marketing strategies
customer experiences:
-Activate clusters with custom audiences ads
-Personalize your owned channels by creating content landing pagesÂ
