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Crafting the ideal landing page in the age of Artificial Intelligence

Why do you need a landing page? Content strategy with AI: 48% of marketers tailor each landing page for campaigns. AI provides data-driven insights and support for targeted content creation, as we will demonstrate later. AI vs. traditional formats: Landing pages, 160% more effective than pop-ups, can also benefit from AI’s user experience optimization. Short…

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Enhancing knowledge through AI : Levegaring public data sources

The integration of Artificial Intelligence into social network analysis has been a transformative development, reshaping how businesses understand and engage with their audience. AI's journey in social media began with simple algorithms designed to personalize content and advertisements. Over time, these algorithms evolved, harnessing the power of machine learning and data analytics. This evolution enabled social…

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Mastering the Art of Life Stage Segmentation in Marketing with AI

In today’s fast-paced business world, understanding your clients is more than a necessity; it's a strategic advantage. This is particularly true in the realms of customer insights, e-commerce, marketing, and sales. Enter Artificial Intelligence (AI), a revolutionary tool that acts like a digital cartographer, mapping out the intricate contours of human behavior and predicting customer…

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The power of technology for good

The world is rapidly becoming more digitally interconnected, and the influence of technology has infiltrated every aspect of our lives. From how we communicate and work, to how we shop and entertain ourselves, technology plays a pivotal role everyday. As its influence and impact grow, so does the need for businesses to wield it responsibly,…

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Visual image analysis: Understanding product consumption

In the ever-evolving digital world, visual content became the kingpin of communication. In fact, people are sharing millions of images and videos every day across various social media platforms. Brands recognize this trend and constantly explore ways to leverage visual content to better understand their customers’ preferences and behaviors. One such technological boon they’re harnessing…

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Product assistants: The future of ecommerce and retail

Imagine walking into a brick-and-mortar store, with a personal assistant tailoring your shopping experience by understanding your tastes, needs, and budget. They guide you through the shop, offering product suggestions and comparisons to help you make the best decisions. Now, imagine having the same personalized experience online. This is precisely where product assistants come into…

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Building accurate personas

In the competitive world of marketing, understanding and connecting with customers on a deeper level is the key to success. Traditional product-centric approaches are gradually giving way to customer-centric strategies. One powerful tool that facilitates this shift is persona clustering. By leveraging advanced AI algorithms and machine learning techniques, clustering helps marketers to identify patterns,…

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      x3

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