NextUser, Author at NextUser

Unleash the power of personality insights

AI, InsightsMay 25, 202316Views 0Likes 0Comments

"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." — Marcus Tullius Cicero (c. 106-43 B.C.). In our quest to understand and predict human behavior, we've spent decades exploring the intricacies of personality. Studies across a wide variety of fields — from psychology to consumer behavior,…

Quantum Marketing: Navigating the Disruptions of a New Era

RetailApril 11, 202365Views 0Likes 0Comments

Quantum, by definition, refers to the smallest indivisible unit of energy or matter. In the context of marketing, Quantum Marketing represents an innovative approach that leverages advanced technology to create highly targeted and personalized strategies. Marketers now need to reach out to consumers in the best and most efficient ways possible. As an introduction to…

Hurray! 10 years anniversary of NextUser

RetailMarch 13, 202343Views 0Likes 0Comments

This month, we celebrate the 10 years anniversary of NextUser! It is hard to believe that ten years ago, our company was only starting with its first line of code. Indeed, have come a long way since then. Yet, one thing that has never changed is our commitment to innovation and progress. Celebrating a decade of…

AI builds accurate marketing personas

MarketingDecember 7, 2022568Views 1Like 0Comments

In an ever-evolving consumer landscape, traditional audience segmentation and demographic studies struggle to keep pace. The limitations of demographic data, rapidly shifting consumer trends, and emotionally driven client behavior have underscored the need for change. Enter Artificial Intelligence (AI) – transforming how marketers and digital decision-makers understand their audiences. AI offers a comprehensive, 360-degree view of…

CDPs & DMPs differ, but complement the user journey

Data Platform, MarketingNovember 10, 2022477Views 1Like 0Comments

Marketing's world has seen a paradigm shift in recent years, with the rise of data-driven marketing strategies. Data Management Platforms (DMPs) have become a staple in the marketing ecosystem, with 50% of enterprises equipped with a DMP (source: Gartner). However, the emergence of Customer Data Platforms (CDPs) has left many marketers wondering how these platforms…

AI solves the Paradox of Choice

E-Commerce, RetailOctober 12, 2022569Views 3Likes 0Comments

The global e-commerce industry, valued at $1.55 trillion in 2015, is growing rapidly. Simultaneously, the presence of Artificial Intelligence (AI) is expanding, with a forecasted market value of $5.05 billion by 2020. These two forces are intrinsically intertwined, with AI-enhanced user experiences tackling a universal challenge: the Paradox of Choice. AI can be employed to…

How Voice & AI will disrupt Retail & E-Commerce

E-Commerce, RetailSeptember 8, 2022763Views 0Likes 0Comments

Source: Lsa-conso.fr - Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google In 2015, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP of Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail, and eCommerce players in the coming years, due…

How AI boosts retail and brand understanding

RetailAugust 25, 2022435Views 0Likes 0Comments

Artificial Intelligence (AI) revolutionizes the retail and brand industry. Consequently, it allows brands to get a better understanding of user behavior and preferences. We are going to explore the various ways in which AI can be utilized to create a two-way relationship with users, enhance customer relationship management (CRM) segmentation, and offer personalized recommendations based…

How to complete user data with AI?

PersonalizationJuly 13, 2022403Views 1Like 0Comments

The perfect solution is to serve each user individually. The problem? There are 7 billion of them and complete user data with AI can seem hard Out of the quantitative data providing behavioral, situational, and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that…

How to build on Marketing Cloud? Welcome Open Platform!

Data Platform, MarketingJune 9, 2022419Views 0Likes 0Comments

Mass marketing and advertising aren’t working for you anymore? Not easy to achieve your end of quarter… You are trying to adopt the next marketing technology in the noisy landscape but you’re not successful and fast enough against your competition. What about integrating all your data and marketing systems together? Sounds to good to be…

How Retail will adopt AI, AR & LIDAR?

RetailMay 20, 20221KViews 0Likes 0Comments

Retail companies have realized that new technologies, such as AI, AR, and LIDAR, can significantly benefit their businesses. AI can improve efficiency, customer experience, and innovation, while AR can create immersive experiences and streamline processes. Thirdly, LIDAR can provide accurate data for applications, increasing safety and productivity while reducing costs. Face sentiment detection for product placement…

Drive growth through marketing data & personalization

PersonalizationApril 13, 20221KViews 3Likes 0Comments

In today's rapidly evolving digital landscape, marketing data personalization is becoming increasingly crucial for businesses to drive growth. In fact, it is important for companies to adopt a personalized marketing approach, rather than relying on mass marketing strategies. Here, we are going to demonstrate how businesses can effectively boost engagement and results. Find an element…

NextUser

Unleash the power of personality insights

Quantum Marketing: Navigating the Disruptions of a New Era

Hurray! 10 years anniversary of NextUser

AI builds accurate marketing personas

CDPs & DMPs differ, but complement the user journey

AI solves the Paradox of Choice

How Voice & AI will disrupt Retail & E-Commerce

How to complete user data with AI?

How to build on Marketing Cloud? Welcome Open Platform!

How Retail will adopt AI, AR & LIDAR?

Drive growth through marketing data & personalization

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