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How can Artificial Intelligence build accurate marketing personas?

Consumers have changed. It's time for your audience segmentation and studies to change too. Before Marketers, Customer Insights, Strategy, or other digital decision-makers would rely on traditional panel studies to portray their audience. The demographic data is limited, consumption trends constantly change (specifically after COVID-19), and the client’s behavior is an emotionally driven decision. Now, Artificial Intelligence…

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How Customer Data Platform are different from DMP & come in continuity to complete the user journey?

According to Gartner and their recent survey, 50% of enterprises are equipped with a DMP (Data Management Platform). The promises in investing into these DMP or Big Data solutions is huge. From Consumer Product Companies (CPG) to retailers, e-commerce and media groups, most of them spent a few thousands of dollars in the last two to…

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How Artificial Intelligence solve the Paradox of Choice for Retail & e-Commerce?

With $1.55 trillion worldwide in 2015, the e-Commerce industry is growing fast,  and so is the presence of  Artificial Intelligence, with $5.05 billion forecasted by 2020. Both of them are really tied together. User Experience with Artificial Intelligence can solve a universal common challenge: the “Paradox of Choice”. While shopping, consumers are confronted to a broad range of…

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From Search to Assistance… How Voice & Artificial Intelligence will disrupt Retail & E-Commerce?

Source: Lsa-conso.fr - Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google Last week, on March 23rd, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail and eCommerce players in the coming…

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How to complete user data with Artificial Intelligence? Meet personality prediction and personalize marketing in 1:1

The perfect solution is to serve each user individually. The problem? There are 7 billion of them Out of the quantitative data providing behavioral, situational and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that can be recognized and used to predict future behavior. Social…

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How Retail will adopt AI, AR & LIDAR?

Face sentiment detection for product placement To optimize your product placement and pricing for your products, Google Cloud Vision has the capability to detect facial expressions and extrapolate four emotions: joy, anger, surprise or sorrow in just a few seconds with 5 different confidence-levels: “very unlikely” (by default if nothing is detected), “unlikely”,…

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