NextUser, Author at NextUser

Mastering the Art of Life Stage Segmentation in Marketing with AI

AI, Insights, MarketingNovember 21, 202314Views 0Likes 0Comments

In today’s fast-paced business world, understanding your clients is more than a necessity; it's a strategic advantage. This is particularly true in the realms of customer insights, e-commerce, marketing, and sales. Enter Artificial Intelligence (AI), a revolutionary tool that acts like a digital cartographer, mapping out the intricate contours of human behavior and predicting customer…

How can AI be leveraged to create the ideal data-driven marketing campaign?

AI, Insights, MarketingOctober 12, 202348Views 0Likes 0Comments

In 2022, we witnessed the emergence of AI tools such as ChatGPT, DALL·E, Midjourney, and more, which were further confirmed and amplified in 2023 with the introduction of Google Gemini. It's time to explore how these advancements can impact your business. Today, you face the challenge of cutting through the noise and reaching your target…

The power of technology for good

AIAugust 7, 2023102Views 0Likes 0Comments

The world is rapidly becoming more digitally interconnected, and the influence of technology has infiltrated every aspect of our lives. From how we communicate and work, to how we shop and entertain ourselves, technology plays a pivotal role everyday. As its influence and impact grow, so does the need for businesses to wield it responsibly,…

Could interspecies Internet be used as a revolutionary path for marketers?

AI, InsightsJuly 20, 2023110Views 0Likes 0Comments

As summer is roaring, what better than discovering how solutions like NextUser’s could be used a bit differently with innovative research? Tech and digital landscapes are evolving rapidly. Plus, the lines of communication are expanding beyond the confines of human interactions. While the world is driven by environmental and social stakes, a group of people…

Visual image analysis: Understanding product consumption

AI, E-Commerce, RetailJuly 7, 2023136Views 0Likes 0Comments

In the ever-evolving digital world, visual content became the kingpin of communication. In fact, people are sharing millions of images and videos every day across various social media platforms. Brands recognize this trend and constantly explore ways to leverage visual content to better understand their customers’ preferences and behaviors. One such technological boon they’re harnessing…

Product assistants: The future of ecommerce and retail

E-Commerce, RetailJune 22, 2023144Views 0Likes 0Comments

Imagine walking into a brick-and-mortar store, with a personal assistant tailoring your shopping experience by understanding your tastes, needs, and budget. They guide you through the shop, offering product suggestions and comparisons to help you make the best decisions. Now, imagine having the same personalized experience online. This is precisely where product assistants come into…

Building accurate personas

AI, InsightsJune 7, 2023141Views 0Likes 0Comments

In the competitive world of marketing, understanding and connecting with customers on a deeper level is the key to success. Traditional product-centric approaches are gradually giving way to customer-centric strategies. One powerful tool that facilitates this shift is persona clustering. By leveraging advanced AI algorithms and machine learning techniques, clustering helps marketers to identify patterns,…

Unleash the power of personality insights

AI, InsightsMay 25, 2023148Views 0Likes 0Comments

"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." — Marcus Tullius Cicero (c. 106-43 B.C.). In our quest to understand and predict human behavior, we've spent decades exploring the intricacies of personality. Studies across a wide variety of fields — from psychology to consumer behavior,…

Quantum Marketing: Navigating the Disruptions of a New Era

RetailApril 11, 2023172Views 0Likes 0Comments

Quantum, by definition, refers to the smallest indivisible unit of energy or matter. In the context of marketing, Quantum Marketing represents an innovative approach that leverages advanced technology to create highly targeted and personalized strategies. Marketers now need to reach out to consumers in the best and most efficient ways possible. As an introduction to…

Hurray! 10 years anniversary of NextUser

RetailMarch 13, 2023142Views 0Likes 0Comments

This month, we celebrate the 10 years anniversary of NextUser! It is hard to believe that ten years ago, our company was only starting with its first line of code. Indeed, have come a long way since then. Yet, one thing that has never changed is our commitment to innovation and progress. Celebrating a decade of…

AI builds accurate marketing personas

MarketingDecember 7, 2022711Views 1Like 0Comments

In an ever-evolving consumer landscape, traditional audience segmentation and demographic studies struggle to keep pace. The limitations of demographic data, rapidly shifting consumer trends, and emotionally driven client behavior have underscored the need for change. Enter Artificial Intelligence (AI) – transforming how marketers and digital decision-makers understand their audiences. AI offers a comprehensive, 360-degree view of…

CDPs & DMPs differ, but complement the user journey

Data Platform, MarketingNovember 10, 2022570Views 1Like 0Comments

Marketing's world has seen a paradigm shift in recent years, with the rise of data-driven marketing strategies. Data Management Platforms (DMPs) have become a staple in the marketing ecosystem, with 50% of enterprises equipped with a DMP (source: Gartner). However, the emergence of Customer Data Platforms (CDPs) has left many marketers wondering how these platforms…

NextUser

Mastering the Art of Life Stage Segmentation in Marketing with AI

How can AI be leveraged to create the ideal data-driven marketing campaign?

The power of technology for good

Could interspecies Internet be used as a revolutionary path for marketers?

Visual image analysis: Understanding product consumption

Product assistants: The future of ecommerce and retail

Building accurate personas

Unleash the power of personality insights

Quantum Marketing: Navigating the Disruptions of a New Era

Hurray! 10 years anniversary of NextUser

AI builds accurate marketing personas

CDPs & DMPs differ, but complement the user journey

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