Email - Browser or cart retargeting
Send a personalized email to highlight the items seen or left in their cart and allow them to pick up the checkout session at any time and convert more users. For cart retargeting, remind users cart upon landing if they return to the website.
- Higher conversion
- Improved average order value
Segment
Users browsing or adding to cartÂ
Funnel stage
Conversion
Goal
Retarget users by email
KPI
Click-rate on products
1. Triggers rules
The email is sent:
– to all identified users who browsed or added to cart
– to all users who left the website
2. Design rules
The email template is defined and approved in amount
3. Condition rules
Email will be sent after the user browsed or added to cart and left the site without purchasing
The email will be trigger:
24h after the order
7 days after
When the user clicks on the email, the email reminder will not be sent anymore
4. Testing rules
Mesure the following KPIs
– Number of emails sent
– % Opened unique
– % Clickthrough
– % Conversion
- Review the email received on your email box
- Approve the name and email provider
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NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.
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