Why do you need a landing page? Content strategy with AI: 48% of marketers tailor each landing page for campaigns. AI provides data-driven insights and support for targeted content creation, as we will demonstrate later. AI vs. traditional formats: Landing pages, 160% more effective than pop-ups, can also benefit from AI’s user experience optimization. Short…
In the ever-evolving digital world, visual content became the kingpin of communication. In fact, people are sharing millions of images and videos every day across various social media platforms. Brands recognize this trend and constantly explore ways to leverage visual content to better understand their customers’ preferences and behaviors. One such technological boon they’re harnessing…
Imagine walking into a brick-and-mortar store, with a personal assistant tailoring your shopping experience by understanding your tastes, needs, and budget. They guide you through the shop, offering product suggestions and comparisons to help you make the best decisions. Now, imagine having the same personalized experience online. This is precisely where product assistants come into…
The global e-commerce industry, valued at $1.55 trillion in 2015, is growing rapidly. Simultaneously, the presence of Artificial Intelligence (AI) is expanding, with a forecasted market value of $5.05 billion by 2020. These two forces are intrinsically intertwined, with AI-enhanced user experiences tackling a universal challenge: the Paradox of Choice. AI can be employed to…
Source: Lsa-conso.fr - Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google
In 2015, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP of Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail, and eCommerce players in the coming years, due…