As summer is roaring, what better than discovering how solutions like NextUser’s could be used a bit differently with innovative research? Tech and digital landscapes are evolving rapidly. Plus, the lines of communication are expanding beyond the confines of human interactions. While the world is driven by environmental and social stakes, a group of people…

In the competitive world of marketing, understanding and connecting with customers on a deeper level is the key to success. Traditional product-centric approaches are gradually giving way to customer-centric strategies. One powerful tool that facilitates this shift is persona clustering. By leveraging advanced AI algorithms and machine learning techniques, clustering helps marketers to identify patterns,…