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How can Artificial Intelligence build accurate marketing personas?

Consumers have changed. It's time for your audience segmentation and studies to change too. Before Marketers, Customer Insights, Strategy, or other digital decision-makers would rely on traditional panel studies to portray their audience. The demographic data is limited, consumption trends constantly change (specifically after COVID-19), and the client’s behavior is an emotionally driven decision. Now, Artificial Intelligence…

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How Customer Data Platform are different from DMP & come in continuity to complete the user journey?

According to Gartner and their recent survey, 50% of enterprises are equipped with a DMP (Data Management Platform). The promises in investing into these DMP or Big Data solutions is huge. From Consumer Product Companies (CPG) to retailers, e-commerce and media groups, most of them spent a few thousands of dollars in the last two to…

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How to complete user data with Artificial Intelligence? Meet personality prediction and personalize marketing in 1:1

The perfect solution is to serve each user individually. The problem? There are 7 billion of them Out of the quantitative data providing behavioral, situational and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that can be recognized and used to predict future behavior. Social…

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      +11%

      Turnover

      x3

      User engagement

      +20%

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