In the ever-evolving digital world, visual content became the kingpin of communication. In fact, people are sharing millions of images and videos every day across various social media platforms. Brands recognize this trend and constantly explore ways to leverage visual content to better understand their customers’ preferences and behaviors. One such technological boon they’re harnessing…
Imagine walking into a brick-and-mortar store, with a personal assistant tailoring your shopping experience by understanding your tastes, needs, and budget. They guide you through the shop, offering product suggestions and comparisons to help you make the best decisions. Now, imagine having the same personalized experience online. This is precisely where product assistants come into…
Quantum, by definition, refers to the smallest indivisible unit of energy or matter. In the context of marketing, Quantum Marketing represents an innovative approach that leverages advanced technology to create highly targeted and personalized strategies. Marketers now need to reach out to consumers in the best and most efficient ways possible. As an introduction to…
This month, we celebrate the 10 years anniversary of NextUser! It is hard to believe that ten years ago, our company was only starting with its first line of code. Indeed, have come a long way since then. Yet, one thing that has never changed is our commitment to innovation and progress.
Celebrating a decade of…
The global e-commerce industry, valued at $1.55 trillion in 2015, is growing rapidly. Simultaneously, the presence of Artificial Intelligence (AI) is expanding, with a forecasted market value of $5.05 billion by 2020. These two forces are intrinsically intertwined, with AI-enhanced user experiences tackling a universal challenge: the Paradox of Choice. AI can be employed to…
Source: Lsa-conso.fr - Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google
In 2015, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP of Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail, and eCommerce players in the coming years, due…
Artificial Intelligence (AI) revolutionizes the retail and brand industry. Consequently, it allows brands to get a better understanding of user behavior and preferences. We are going to explore the various ways in which AI can be utilized to create a two-way relationship with users, enhance customer relationship management (CRM) segmentation, and offer personalized recommendations based…
Retail companies have realized that new technologies, such as AI, AR, and LIDAR, can significantly benefit their businesses. AI can improve efficiency, customer experience, and innovation, while AR can create immersive experiences and streamline processes. Thirdly, LIDAR can provide accurate data for applications, increasing safety and productivity while reducing costs.
Face sentiment detection for product placement…