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Unilever case study
Unilever products are sold over 180 countries. They have 8 major food brands, 7 home care brands, 10 personal care brands, a strong presence in food, personal care, and home care markets. Unilever is a world leader in R&D for renovation and innovation.
NextUser partnered with CLEAR on a project that included a “find your beauty blogger match” segmentation in 5-10 countries, and a personalization hub. By using AI to collect and analyze various user data, CLEAR provided real-time personalized experiences for their customers.
NextUser helped Unilever tap into behavioral data to create omnichannel journeys for each user resulting in
+73% in session duration +55% in pages per session -52% bounce rate
Increase revenue and engagement with personalized experiences
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