Boost conversion with NextUser: Courbet’s Journey to the personalized customer experienceChallenge Courbet aimed to improve customer experiences and increase conversions. By using data, they wanted to understand their customer’s needs and then personalize their journey.
Courbet, a brand offering innovative, ethical, and sustainable jewelry that blends traditional Place Vendome techniques with the use of audacious eco-friendly materials.
NextUser’s platform also showcased the data and clusters via cloud-based dashboards, connecting communities, VIPs, and influencers. This allowed Courbet to gain a deep understanding of its consumers’ behavior and preferences, granting the company with personalized recommendations and improved the customer experience.
Using the collected data, NextUser’s platform tailored the website in real-time to provide a personalized experience for each user. This personalized experience helped to increase engagement and drive sales for Courbet.
In addition, NextUser’s platform identified and extracted data to build clusters and activate them through an acquisition add-on for targeted customer acquisition campaigns. This enabled Courbet to identify and target new customers with highly personalized campaigns, resulting in increased conversions and a better return on investment.
Consequently, the use of AI has enabled Courbet to gain a deep understanding of its customers’ behavior and preferences. NextUser’s AI-powered marketing solution has played a critical role in this success, providing Courbet with data-driven insights that have helped the company to increase conversions and improve the customer experience. As such, it is clear that AI will continue to play a important role in the success of Courbet’s marketing efforts in the future.