Boost conversion with NextUser: Courbet’s Journey to the personalized customer experience
Challenge
Courbet aimed to improve customer experiences and increase conversions. By using data, they wanted to understand their customer’s needs and then personalize their journey.
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Client
Courbet
Courbet, a brand offering innovative, ethical, and sustainable jewelry that blends traditional Place Vendome techniques with the use of audacious eco-friendly materials.
Solution
NextUser assisted Courbet in leveraging behavioral data to develop customized omnichannel experiences for each user. This included:
- Audience analysis – Utilizing image recognition, sentiment analysis and personality insights, NextUser provided a comprehensive influencer analysis, gaining insight into consumer personalities through semantic analysis.
- Personalized website – Using collected data, the website was tailored in real-time to provide a personalized experience for each user.
- Data visualization – NextUser’s platform showcased the data and clusters via cloud-based dashboards, connecting communities, VIPs, and influencers.
- Acquisition add-on – Through audience analysis, NextUser identified and extracted data to build clusters and activate them through acquisition add-on for targeted customer acquisition campaigns.
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