Unlock actionable insights on your audience,
drive traffic,
and build brand awareness
Trusted by Leading CPG companies
Nestlé, customer since 2015
Personalizing the consumer experience is essential to driving growth and building a loyal customer base. By leveraging AI and data analytics, CPG companies can create personalized experiences that resonate with customers and lead to increased sales and customer loyalty. Nestle’s success with NextUser is a prime example of the power of personalization in today’s market.
Nestlé Purina H2 2016 Platinum Collection with NextUser
Nestlé S.A is a Swiss multinational food and drinks processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since 2014.
Nestle has harnessed the power of Artificial Intelligence (AI) to enhance its data-driven marketing strategy and deliver personalized user experiences in real time. The company has implemented a range of algorithms that take into account the pet type, content interest, brand affiliation, and geographical location of each user.
By collaborating with NextUser, Nestle has been able to leverage behavioral data to create omnichannel journeys for each user resulting in
+6% in Sales +10% in brand affinity -37% in bounce rate +20% pages per session +2.2m people on the database
Increase revenue and engagement with personalized experiences
Three quick actions to expand
user acquisition, retention, and growth
Extrapolate consumers and social data sources:
-Unveil a complete consumer profile with 300+ variables
-Discover your communities & influencers
-Pilot your audience
-Personalize user journey
Regroup your audience in clusters:
-Build strong personas
-Activate the custom audience for paid/owned channels
How NextUser works?
Three easy steps
1
Book a demo
2
Launch in 10 days
3
Skyrocket your sales
