Through AI, Diageo boosted consumer insights for SmirnoffChallenge Diageo faced difficulty in gaining a comprehensive understanding of the consumers’ habits and preferences for the Smirnoff brand. They aimed to enhance their upper conversion funnel by gathering context on the why, how, and what of consumer behavior, and personalizing recommendations accordingly.
Diageo: A Leader in the Premium Drinks Sector
Diageo is a multinational company with over 200 brands, renowned as a leader in the premium drinks sector. Smirnoff Vodka, one of its brands, is one of the best-selling distilled spirits globally, available in more than 130 countries.
NextUser’s AI algorithms provided context by analyzing Smirnoff’s competitive landscape and identifying key influencers. The data was consolidated and visualized in one platform, allowing Diageo to understand its consumers, discover brand influencers, and compare its performance with competitors.
With NextUser’s AI-powered marketing solution, Diageo was able to gain a deep understanding of its consumers’ habits and preferences, allowing the company to personalize recommendations and improve the customer experience. The data-driven insights provided by NextUser’s platform helped Diageo to increase engagement and drive sales for the Smirnoff brand.
In conclusion, the use of AI has enabled the brand to gain a comprehensive understanding of its consumers’ behavior and preferences for the Smirnoff brand. NextUser’s AI-powered marketing solution has provided Diageo with data-driven insights that have helped the company to personalize recommendations and improve the customer experience.