Registration - Email collection
One of the benefits of using forms is that they can capture unidentified visitor information without requiring visitors to browse through the website. Additionally, they can be used to prompt visitors to take specific actions, such as entering their information to register for an event, signing up for newsletters, promotions, and/or new product alerts.
- Higher engagement
- Improved retention
Segment
All users
Funnel stage
Acquisition
Goal
Increase engagement and subscription
KPI
Registration rate
1. Triggers rules
The workflow is displayed:
– to all unidentified users (if exit intent, users that intent an exit)
– for #sec of session duration
– for # of session pageviews
– for any page in session
2. Design rules
This workflow will be displayed as a blocking popup in the middle of the page or as a banner.
3. Condition rules
Workflow will be displayed once per session
The workflow will be displayed as a blocking popup in the bottom of the page.
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the banner will not be displayed any more
When the user submits the form workflow will not be displayed any more
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
In all cases, you need to have a browsing history.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
- Open the web browser in incognito/private mode
- Go to the test URL
- Accept the cookies consent
The workflow will be displayed in the bottom of the page or trigger an exit
- Enter your email address
- The banner can be dismissed if you click on the “x” in the top right corner of the popup
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