Email - New arrivals
For selected products, create an email that serves as notice to inform users that have already browsed a product of this kind in the past.
- Higher conversion
- Improved engagement
Segment
Users browsing website
Funnel stage
Conversion
Goal
Inform users of new products
KPI
Click-rate on products
1. Triggers rules
The email is sent:
– to all users browsing the website
– to users that have browsed similar products
2. Design rules
The email template is defined and approved in amount
3. Condition rules
For selected products, email will be sent after the user have already browsed a product of this kind in the past
The email will be trigger:
24h after the order
7 days after
4. Testing rules
Mesure the following KPIs
– Number of emails sent
– % Opened unique
– % Clickthrough
– % Conversion
- Review the email received on your email box
- Approve the name and email provider
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