Email - Review & get discount on 2nd order
Develop triggered email campaigns with dynamic 1:1 templates for identified users who recently ordered products. Send an email with discount coupons for future orders in order to encourage users to leave a review and persuade others to buy. In addition, measure brand affiliation and create SEO content to attract new prospects.
- Higher conversion
- Improved engagement
Segment
Users who already made a first order
Funnel stage
Engagement
Goal
Promote products
KPI
Click-rate on products
1. Triggers rules
The email is sent:
– to all users that have placed an order
– users that left the website
2. Design rules
The email template is defined and approved in amount
3. Condition rules
Email will be sent after the user made a order
The email will be trigger:
24h after the order
7 days after
When the user clicks on the email, the email reminder will not be sent anymore
4. Testing rules
Mesure the following KPIs
– Number of emails sent
– % Opened unique
– % Clickthrough
– % Conversion
- Review the email received on your email box
- Approve the name and email provider
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