Exit Intent Cart
When the user is detected as leaving, the workflow triggers and displays a last chance pop-up or notification. It retains users on the website and gives them the opportunity to convert before exiting the page.
- Higher conversion
- Improved retention
Segment
Users intent an exit
Funnel stage
Conversion
Goal
Increase conversion rate
KPI
Click rate on adding to cart
1. Triggers rules
The workflow is displayed:
– to all users that intent an exit
– for any page in session
2. Design rules
The workflow will be displayed as a blocking popup in the middle of the page or as a banner.
3. Condition rules
Workflow will be displayed once per session
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
In all cases, you need to have a browsing history.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website.
Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
Open a new tab and go to the test URL
- Accept the cookies consent
The workflow will be displayed in the page or trigger an exit
Click on the displayed product to go to that product page
The workflow can be dismissed if you click on the “x” at the top right corner of the workflow
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