Tap into behavioral data
to create
omnichannel journeys
for each user
Trusted by Leading Food & Beverage companies
Ferrero, customer since 2016
Ferrero is an Italian food company, founded in 1946 by Pietro Ferrero in Alba, Italy. With 10.3 billion euros in sales and specializing in confectionary, the company brings together flagship products such as Nutella, Kinder, Ferrero Rocher, Mon Chéri and Tic Tac.
By using Artificial Intelligence, Ferrero leverages data and delivers real-time personalized user experience. To save internal ressources from Ferrero France, NextUser has created an application to automatically download, format, process and report data from 3 different APIs.
NextUser helped Ferrero tap into behavioral data to create omnichannel journeys for each user resulting in
+31% signup rate
+46% session duration
+16% goal rate
Increase revenue and engagement with personalized experiences
Three quick actions to expand
user acquisition, retention, and growth
Extrapolate consumers and social data sources:
-Unveil a complete consumer profile with 300+ variables
-Discover your communities & influencers
-Pilot your audience
-Personalize user journey
Regroup your audience in clusters:
-Build strong personas
-Activate the custom audience for paid/owned channels
How NextUser works?
Three easy steps
1
Book a demo
2
Launch in 10 days
3
Skyrocket your sales
