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Customer Insights, Strategy and Communication Teams

Revolutionize your segmentation strategy :
Enrich with public data and AI predictions for deeper customer insights

In a data-centric landscape, grasping the nuances of customer behavior has become increasingly vital. The Microsoft Global State of Customer Service survey highlights this shift, showing a significant rise in customer expectations: 55% of consumers in 2019 expected more than they did the previous year, underlining the evolving complexity of customer dynamics. 

For teams focusing on customer insights, strategic development, and effective communication, the integration of AI-advanced tools isn’t just beneficial – it’s imperative for success. These tools enable a deeper understanding of consumer needs and preferences, fostering more targeted and impactful strategies in the ever-changing landscape of customer service and engagement. 

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In-depth customer insight exploration
  • Employ AI-driven sentiment analysis to accurately interpret customer emotions and perceptions and know your audience by collecting 140+ psychological traits through Natural Language Processing (NLP). 
  • Undertake detailed market segmentation to pinpoint and comprehend specific audience segments. 
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Strategic development and implementation
  • Utilize data analytics for predicting market tendencies and shaping future marketing initiatives. 
  • Implement AI-based predictive models to foresee customer requirements and behavior patterns. 
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Competitive analysis and benchmarking
  • Leverage AI tools for scrutinizing competitors’ PR tactics and communication avenues. 
  • Extract insights from competitors’ messaging to refine and distinguish your strategic communication. 
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Proactive communication strategies
  • Track media references and online sentiment to evaluate the impact of public relations efforts. 
  • Adapt communication tactics using AI insights tailored to audience inclinations and activities to maximize ROI and decrease CPA by 2 to 10 times.  

By leveraging the capabilities of data and AI, teams can achieve more profound insights, develop more impactful strategies, and establish more meaningful connections with their audiences. 

Expand user acquisition, retention, and growth

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Schedule a Demo!

    Expand user acquisition, retention, and growth

    +11%

    Turnover

    x3

    User engagement

    +20%

    Viewed pages
    Trusted by

    Schedule a Demo!

      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!