300+ data points for each consumer
Secondly, using nine AI services, marketers can gain insights into consumers’ behaviors, personalities, habits, needs, and lifestyles, with over 300 data points available per digital user. Indeed, AI facilitates the analysis of millions of online users and text inputs from various sources. As a consequence, it enables large-scale identification of consumer behaviors through psycholinguistic analysis. Therefore, this approach provides a deeper understanding of individuals. You can know their personality traits, needs, values, and consumption preferences, ultimately supporting client acquisition, retention, and marketing agility.
Furthermore, AI helps deduce demographic variables such as age, sex, occupation, education, and location. This analysis is possible thanks to a combination of text analysis, visual recognition, social verification, and manual curation.