In 2022, we witnessed the emergence of AI tools such as ChatGPT, DALL·E, Midjourney, and more, which were further confirmed and amplified in 2023 with the introduction of Google Gemini. It’s time to explore how these advancements can impact your business. Today, you face the challenge of cutting through the noise and reaching your target audience effectively. The key? AI, precision marketing, data-driven strategies, and personalization. Enter in the world of marketing solutions tailored for both B2B and B2C brands. Here’s how you can build the perfect marketing campaign leveraging NextUser.
3 steps to conduct the most perfect marketing campaign with NextUser
Understand your customers: CRM Analysis
Before you can sell to your customers, you need to understand them. For B2C, with our CRM AI enrichment Analysis, you dive deep into consumer segments and uncover hidden insights. You can study behavioral dimensions that many overlook, activating a customer-centric approach:
- Track the behavior of your customer sub-segments: Extrapolate up to 400 attributes per individual with AI to transform public data into complete profiles, saving 50-70% by avoiding costly studies without ROI.
- 360-degree profile: Explore your market knowing what consumers are saying online and in real time.
- Optimize your intelligence: Through AI with psychological, behavioral, sociological, demographic analysis.
- Geographical Insights: Where are your customers located? By identifying customer locations, you can tailor your marketing strategies regionally.
- Demographics Analysis: Age, gender, and other demographic factors play a crucial role in purchase behavior. Understand these dynamics for more effective targeting.
- Product Engagement: Which products resonate most with your audience? Refine your inventory and marketing based on real data.
- AOV (Average Order Value) Analysis: By studying spending patterns, you can identify and nurture your most valuable and loyal clients.
The advantages are clear. By understanding your customers’ unique attributes, you can refine your marketing strategies, uncover new opportunities, and focus on your most valuable clientele. At the end of this analysis, we will provide you with a comprehensive PowerPoint study and an Excel file containing all the data, ready for further exploration.
Build the most accurate customer profiles with more than 400 attributes per individual
Build your network: Prospect Relationship Database (PRM) Development
For B2B brands, the challenge is often identifying and connecting with the right decision-makers. Now, with AI, you can predict and/or collect 400+ variables for each company and contact.
For B2C brands, it can be challenging to reach precise segments. With NextUser’s PRM Development, you can build a robust database of potential business clients and new customers.
B2C PRM development helps you build a robust database
The process begins with thorough market research, targeting segments (B2C) or key sectors and decision-makers (B2B) as defined by your brand. NextUser ensures that the contact information is accurate, compliant with privacy rules, and organized systematically for easy access. The database is enriched with relevant details, from company information to industry-specific data (B2B), ensuring you have everything you need for a successful outreach.
B2B PRM development helps you reach the most suited decision makers for your business
Acquire and engage: Marketing Acquisition Campaign
Acquisition and making data actionable are at the heart of any marketing campaign. With NextUser, you can acquire new leads or customers and drive desired actions, whether it’s account creation, online purchases, email sign-ups, or sales requests.
The strategy includes three components:
- Cluster Targeting: By identifying and targeting specific audiences based on CRM and market analysis, you ensure precision in your outreach.
- Look-alike Expansion: Reach prospects similar to your existing users, expanding your potential audience.
- Website Retargeting: Re-engage with previous website visitors, nudging them towards desired actions.
We employ methodologies like A/B testing for optimization, industry-specific content creation, and social media engagement using custom audiences. With personalized content for each cluster and varied creative assets, your campaign is bound to stand out!
Example of a cluster-specific ad for Pernod Ricard
Enhance and measure: Personalization and Analytics Measurement
In today’s market, it’s not enough just to reach your audience; you need to engage them meaningfully. Our Personalization and Analytics Measurement solution is designed to boost marketing effectiveness through data-driven strategies. With customization, create tailored variations of ads and pages for each cluster, while embracing phygital to digitally convert with hands-on experiences.
By using 1st party data, you can enhance user engagement and conversions. Tailored landing pages for each cluster ensure relevance, while continuous optimization keeps your campaign fresh and effective. With a comprehensive tagging plan within Google Analytics, every action is tracked, ensuring you have a clear view of your campaign’s performance. Furthermore, NextUser’s proactive alert system notifies sales managers of new leads, ensuring swift follow-up and maximizing lead conversion.
Examples of personalized landing pages
Throughout this campaign, we use AI to help you perform at your best. In a few weeks, test a 12 times faster approach, optimize your CPA up to 10 times, and adopt accurate marketing with data-driven lookalike.
Building the perfect marketing campaign is no small feat, but with NextUser, you’re equipped with the tools and insights to make it a reality. From understanding your customers to engaging them effectively, every process step is data-driven and tailored to your unique needs.
Join the ranks of successful brands that have leveraged NextUser’s suite of services. Elevate your marketing game and make every campaign count. Get started with us!