3D try before purchase
The first purpose of this new technology is to allow your customers to visualize products directly from their home. The second one, is when they will visit your store, they can find what they need right down to the exact shelf.
Project Tango driven by Google’s ATAP Department is a revolution in mobile computing as it combines 3D-mapping with spatial positioning and indoor mapping.
In short, it’s using Augmented Reality (AR) for you to “see” 3D objects as a layer on top of the current environment that you’re visualizing with your mobile phone.
With Tango, the objects around you like a dress (e.g. GAP) or design furnitures (i.e. table) can be integrated into the simulation along with your actual body motion. As you can see in these two demonstrations, it’s possible to see how it will look like in your interior directly at home instantly.