Source: Lsa-conso.fr – Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google
Google’s Home Assistant is the web browser of the future as seen in the picture above. Indeed this new technology is able to act like a human personal assistant upon voice requests. The worldwide Search Engine is challenged to think about innovative ways to become more personalized. It also has to be accurate in facilitating life like an assistant would do. Everything gets easier and faster. No more need to be on a computer, mobile, etc. as it is now possible to use Google seamlessly. Businessmen or Millennials embrace this new personal robot assistant.
2017 NextUser YouTube video – Voice Commerce, two uses cases for Nespresso & L’Oréal
The rise of AI personal assistants in e-commerce and retail
- 1960: Keyboard => the Machine transposes thoughts of humans to deliver a formal message.
- 1968: Mouse => the Machine receives a signal from humans from mouse gestures and gets the right message.
- 2007: Fingerprints => The Machine is able to recognize the identity of humans from distinctive senses.
- 2015: Gesture => the Machine is able to detect the moves of humans and correlate with identity.
2017 NextUser YouTube video – NextUser with Natural Language Classifier (NLC)
The impact of voice and AI on the future of e-commerce and retail
Nowadays many devices have been manufactured within home control assistants, video games (Kinect), or car assistance. But what about e-Commerce? 66% of people are interested in a vocal assistant without using it or starting using it regularly. This means people are most ready to go the way of voice and AI. According to Gartner, the sales made through vocal assistants would exceed €2.1 billion of revenue.
Predictive analysis and AI: the future of personalization
In this way this young pioneer start-up in predictive analysis brings real value to eCommerce retailers, since the request of the consumer will only focus on one action which is straight to the point, according to Google. It is no longer about reaching a request step by step but about what people are looking for in real-time. Within a more connected world, people cannot wait anymore. Sometimes, they give priority to the availability of a product or service rather than quality or price. But also, consumers look for new experiences to live or share. The experiential marketing used to matter in the luxury industry but nowadays consumers need to feel pampered. A specific mood, unique experience and feeling affiliated with the brand’s universe make the attachment stronger.
2017 NextUser YouTube video – SkinCeuticals: Shopping Assistant Prototype v1
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