NextUser via IBM Watson created its own AI used to implement a 1:1 marketing tool in order to personalize consumer experience. Able to interact with multiple industries, this tool is perfectly linked to Google’s approach. In fact, NextUser’s solution aims at making consumer’s life easier and cater to their needs as accurately as possible.

In this way this young pioneer start-up in predictive analysis brings real value to eCommerce retailers, since the request of the consumer will only focus on one action which is straight to the point, according to Google. It is no longer about reaching a request step by step but about what people are looking for in real-time. Within a more connected world, people cannot wait anymore. Sometimes, they give priority to the availability of a product or service rather than quality or price. But also, consumers look for new experiences to live or share. The experiential marketing used to matter in the luxury industry but nowadays consumers need to feel pampered. A specific mood, unique experience and feeling affiliated with the brand’s universe make the attachment stronger.