Email - Inactive client reactivation
Trigger a messaging sequence to reactivate customers who made a purchase X days ago, but haven’t bought anything or engaged since. Send a reminder email of previously viewed products or brand news, allowing users to return and re-engage with the website.
- Improved retention
- Improved engagement
Segment
Inactive users
Funnel stage
Retention
Goal
Retarget users by email
KPI
Click-rate on products
1. Triggers rules
The workflow is displayed:
– to inactive users
2. Design rules
The workflow will be displayed as an email
3. Condition rules
Create an email that sends users informations to re-engage them with the website.
4. Testing rules
Mesure the following KPIs
– Number of emails sent
– % Opened unique
– % Clickthrough
– % Conversion
- Review the email received on your email box
- Approve the name and email provider
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