Intelligent search engine
Create a search box backed up by a search algorithm: it will leverage a set of data points to increase the relevance of the results and boost the conversion.
- Higher conversion
- Higher average order value
- Lower duration session
Segment
All users
Funnel stage
Conversion
Goal
Allow users to search for a product
KPI
Click rate on products
1. Triggers rules
The workflow is displayed:
– to all users
– on all pages
2. Design rules
The workflow will be displayed as a search box.
3. Condition rules
The user can display the intelligent search engine by clicking on the search box.
The workflow will be displayed on every page for current session.
The workflow can be reduced by clicking on the search icon or the cross.
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website
Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
Open a new tab and go to the test URL
- Accept the cookies consent
- The workflow will be displayed in the page
Search a product and click on the displayed product to go to that product page
The workflow can be reduced if you click on the search icon or the “x” at the top right corner of the workflow
CUSTOMERS
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NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.
Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.
NextUser is a service that I wish were around when I was building my first startup.
