Interactive/bubble guide
Interactive guides actively involve users in the learning process by allowing interaction with the website. The workflow improves their experience by making learning memorable and effective, highlighting products and promotions, and generating interest.
- Improved retention
- Reduced bounce rate
Segment
New users
Funnel stage
Retention
Goal
Help users understand the website to get it right on their first visit
KPI
Click-rate
1. Triggers rules
The workflow is displayed:
– to all users that land to the website for the first time
– for any page in session
2. Design rules
The workflow will be displayed as a badge in the left or right bottom corner of the page
3. Condition rules
The workflow will be displayed once per session as soon as the user lands on site
The workflow will redirect to the “shortcut” pages to guide the first step of the browsing
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the test URL
Wait for the page to be fully loaded
- Accept the cookies consent
The workflow will be displayed in the left or right bottom corner of the page
- Click on the buble guide
You will be redirected to the “shortcut” pages to guide the first step of the browsing
The workflow can be dismissed if you click on the “x” at the top right corner of the workflow
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