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Courbet, customer since 2021
The use of AI has enabled Courbet to deliver personalized user experiences that are tailored to each individual customer. By working with NextUser to tap into behavioral data and create omnichannel journeys, Courbet has been able to increase purchases and product page views. As such, it is clear that AI will continue to play a critical role in the success of Courbet’s marketing efforts in the future.
Luxury Case Study with Courbet.com – segmentation with Artificial Intelligence
Courbet is a French jewelry house founded in 2018. To design its jewelry, Courbet uses exclusively laboratory diamonds, and recycled gold mainly from smartphones and computers.
By leveraging AI, Courbet has been able to gain insights into customer behavior, preferences, and personality traits, which has enabled the company to create real-time personalized user experiences that are tailored to each individual customer.
Courbet’s AI algorithms take into account various factors such as image recognition, sentiment analysis, and personality insights to create personalized recommendations for each user, resulting in:
+55% increase in purchases +11.7% product pages viewed
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