Through AI and personalization, LVMH boosted Direct to Consumer (D2C) and increased conversion
Challenge
LVMH wanted to have a better understanding of their consumer and their needs for the brand CHANDON. They aimed to improve customer experiences and increase conversions by using data and personalizing their journey.
Client
LVMH
Moët Hennessy is a holding company constituting the Wines and Spirits branch of the LVMH group with 402 million euros in sales in 2018. Moët Hennessy, originally made up of Moët & Chandon and Hennessy, today brings together 25 houses, such as Veuve Clicquot, Krug, Dom Pérignon, Ruinart, etc.
Solution
With the help of NextUser’s solution, LVMH gained a comprehensive understanding of Chandon’s audience. NextUser also helped the brand boost Direct to Consumer (D2C), optimizing the lower conversion funnel.
By unleashing the power of AI, NextUser transformed its customer experience through website personalization. A chatbot assistant, cart recommendations, and other workflows enabled the brand to create omnichannel personalized journeys and boost its conversion.
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