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Market and consumer intelligence

Attain comprehensive market understanding, enhance brand satisfaction, and foster customer loyalty through deep analysis

Goal

Assess the brand’s perception, diverse segments, and competitor landscape to gain a comprehensive understanding of the market environment and customer sentiments. This entails employing a multifaceted approach, combining top-down and bottom-up analyses to extract holistic insights. Furthermore, it discovers emerging trends and customer experience insights to consistently elevate brand satisfaction, proactively adapt to industry shifts, and foster robust customer loyalty. Implement thorough and all-encompassing customer profiling, monitoring the actions and characteristics of individual clusters, and leverage specialized AI-driven sentiment analysis customized to our industry and customer terminology. 

Approach

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Holistic market understanding

Utilize both top-down and bottom-up approaches. The top-down method initiates with a wide macro analysis, covering total market size, prevailing trends, major players, and general consumer behavior. Simultaneously, the bottom-up approach delves into in-depth segment analysis, including sub-segment dimensions, customer profiles, and competitive intelligence.

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Uncover emerging trends and customer experience insights

Categorize key customer experience aspects, whether they are currently addressed or not, to amplify what enhances satisfaction with your brand and rectify areas that fall short. This approach not only helps you stay ahead of the curve by identifying new trends but also ensures that you consistently meet and exceed customer expectations, ultimately enhancing brand loyalty and reputation.

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Deep and 360-degree profiles

Track the behavior of your customer clusters or sub-segments derived from augmented segmentation with AI, collecting and extrapolating up to 400 attributes per individual that encompass data ranging from psychological and behavioral analysis to sociological and demographic insights.

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In-depth public data analysis

Gather and scrutinize essential data from the Internet, forums, websites, and social media platforms, such as specific product reviews, online comments, social mentions, and other relevant metrics. This comprehensive analysis provides a nuanced insight into your brand’s online presence and the current trends within your industry.

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Custom-made sentiment analysis using AI

Take advantage of elaborated sentiment analysis extrapolated with AI specifically using your industry, product range and names as well as lexical field employed by your clients. This technique interprets underlying emotions in textual feedback, providing valuable insights into consumer perceptions of your brand.

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Custom AI-driven sentiment analysis

Leverage tailored sentiment analysis powered by AI, designed to align with your industry, product portfolio, and customer lexicon. This sophisticated approach translates the underlying emotions within textual feedback, offering valuable insights into how consumers perceive your brand with a focus on industry-specific nuances and terminology. These insights can inform strategies to enhance your brand’s image and customer relations.

Benefits

In-depth reporting for each segment

Provide thorough reports for individual segments, incorporating findings from both top-down and bottom-up analytical approaches to offer comprehensive insights.

Rich consumer insight profiling

Access detailed consumer profiles that include demographic information, preferences, and behavior patterns, offering a deep understanding of the target market.

Use metrics to personalize user experience
Segment-specific trend analysis

Identify and analyze trends, challenges, and opportunities unique to each segment, providing a strategic overview of the market dynamics.

Strategic recommendations based on research

Get strategic recommendations informed by research findings, encompassing areas for potential growth, market entry strategies, and practical marketing approaches.

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      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!