Clusters for personalization content
Offer a personalized user experience with pre-determined clusters to create a more tailored and relevant landing page experience for your customers. This leads to higher engagement and conversions, as well as improved customer satisfaction and loyalty.
- Improved engagement
- Higher conversion
Segment
Users will see different content based on the cluster they are
Funnel stage
Acquisition
Goal
Personalize user journey
KPI
Click rate on products
1. Triggers rules
The workflow is displayed:
– to all users, and in a different way depending on their cluster
– for landing pages
2. Design rules
This workflow will be displayed as diverse content
3. Condition rules
This workflow generates all the content of the landing page based on the user that visit it.
Therefore, this workflow can’t be closed and does not have an A/B test.
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the test URL
Wait for the page to be fully loaded
- Accept the cookies consent
The personalized page will be displayed and autofilled
- Try the other test URLs for different variations of the landing page
CUSTOMERS
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Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.
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