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Clustering

Harness AI for hyper-accurate segmentation and building actionable clusters

Master the art of targeted engagement

Clustering employs sophisticated machine learning algorithms to detect and analyze patterns of similarity within customer data for more insightful segmentation.

Today’s marketers often develop content for various consumer segments, with about three-quarters typically focusing on three distinct segments. However, it’s noteworthy that merely 4% of these marketers employ multiple data types for segmentation, and a striking 42% do not engage in segmentation practices at all.

Envision segmenting your audience with laser-focused accuracy. This means you can identify natural customer segments effortlessly, even when you don’t know what patterns you’re looking for. 

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Scaled micro-segmentation

Transform complex data into granular insights with AI, crafting 4 to 7 sharply defined clusters that capture the nuanced needs and behaviors of your audience segments for targeted engagement.

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Scientifically grounded regrouping

By employing algorithms such as K-means, a clustering technique, marketers are ensured that their segmentation is objective and replicable, allowing for trustworthy analysis of market data.

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High-fidelity customer personas

Crafted from sophisticated AI techniques, these high-fidelity personas offer exceptional accuracy in mirroring the complex web of consumer behaviors, preferences, and needs, contributing to a 93% success rate in lead and revenue goals among companies that segment their database accordingly. 

Target the right place to increase revenue and optimize time
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Broadened reach with precision

Harness the power of ad network lookalike capabilities to identify and connect with expansive audiences that mirror your existing high-value segments, amplifying your reach and significantly elevating conversion opportunities.

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Tailored marketing and product strategy

Tailored marketing and product strategy: Leverage customer and prospect clustering to refine re-targeting, personalize marketing communications, and customize product assortment and presentation for distinct personas. 

Target the right user to optimize the ROI

Expand user acquisition, retention, and growth

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Schedule a Demo!

    Expand user acquisition, retention, and growth

    +11%

    Turnover

    x3

    User engagement

    +20%

    Viewed pages
    Trusted by

    Schedule a Demo!

      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!