Email - 100% personalized
Personalize the newsletter based on the user’s interests, preferences, and personality. Each section is individualized, and a specific map may be included. Consistent content will attract users and increase sessions, purchases, and lifetime value.
- Higher conversion
- Improved engagement
Segment
Users who subscribe to the newsletter
Funnel stage
Engagement
Goal
Send periodic, highly personalized emails
KPI
Click-rate on products
1. Triggers rules
The email is sent:
– to all users who subscribed to the newsletter
2. Design rules
The email template is defined and approved in amount
3. Condition rules
Email will be sent after the user subscribed to the newsletter
The email sent is different according to each user
The email will be triggered at a specified recurrence
4. Testing rules
Mesure the following KPIs
– Number of emails sent
– % Opened unique
– % Clickthrough
– % Conversion
- Review the email received on your email box
- Approve the name and email provider
CUSTOMERS
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NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.
Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.
NextUser is a service that I wish were around when I was building my first startup.
