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Segmentation with Artificial Intelligence

Diageo EMEA

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ClientSmirnoffYear2021AuthorAmy WalkerShare

Wine & Spirit use case

Diageo is a British multinational beverage alcohol company and Smirnoff is a brand of vodka, it is one of the best-selling distilled spirits in the world. Originally from Russia, it is distributed in 130 countries.

Solution

By using the full potential A.I., NextUser analyzed images, texts, and personality of each Smirnoff user (up to 300+ variables per user) and then build communities. In one single platform, the data is gathered and available to visualize the size of the communities, understand the consumers, discover
brand influencers, and compare them with their competitors.

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      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!