Wine & Spirit use case
Diageo is a British multinational beverage alcohol company and Smirnoff is a brand of vodka, it is one of the best-selling distilled spirits in the world. Originally from Russia, it is distributed in 130 countries.
By using the full potential A.I., NextUser analyzed images, texts, and personality of each Smirnoff user (up to 300+ variables per user) and then build communities. In one single platform, the data is gathered and available to visualize the size of the communities, understand the consumers, discover
brand influencers, and compare them with their competitors.