Post add-to-cart
Encourage users to purchase more by displaying a pop-up after they click “add to cart”. The pop-up includes a message confirming the action and suggesting product recommendations based on the added product.
- Higher conversion
- Higher average order value
Segment
Users adding to cart
Funnel stage
Conversion
Goal
Increase order value
KPI
Add-to-cart rate
1. Triggers rules
The workflow is displayed:
– to all users that added products to their cart
– On any page included cart page
– for any page in session
2. Design rules
The workflow will be displayed as a popup in the middle of the page or as a widget at the corner of the page
It will be part of the native add to cart popup
3. Condition rules
Workflow will be displayed once per session or each time the user clicks on add to cart
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – Nextuser variation (show): 50%
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
In all cases, you need to have a browsing history.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website.
- Accept the cookies consent
Go to any page where user can click on add to cart button, ex. product or category page
Click on a add to cart button
The native add to cart popup will be displayed and attached to the popup, there will be a products recommendation container with up to 4 products displayed
Easily click to add to cart from the recommendations container
Clicking on the actual product recommendation will open the recommended page
The workflow can be dismissed if you click on the “x” in the top right corner of the widget
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