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PRM Development

Leverage proven strategies for targeting prospects with AI and data

Goal

Craft a comprehensive PRM database optimized to drive interactions with potential clients based on your ICP (Ideal Customer Profile), customer segmentation, or existing first-party audiences. This solution exploits a variety of strategies, data providers, processes, and technologies to build a 360-degree view of the prospects.

Approach

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Enhanced prospect identification

Employ advanced criteria and AI technologies to identify potential customers. This involves a thorough analysis of market trends, online behavior, demographic information, and industry-specific indicators, all aimed at accurately pinpointing businesses or individuals as prospects for your products or services.

80
Customized network, connection, and triangulation analysis

Examine the relationships and interactions between individuals on social media. The network analysis helps in understanding how information flows within the social ecosystem while also visualizing how different nodes (people, thematic groups) in the network are connected. The triangulation is a cross-reference process to validate the influence patterns observed in the network analysis.

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Comprehensive data integration and management

Consolidate insights over 20 different sources and data providers, including public Internet content, social media interactions, existing directories, and databases. This integration is critical for forming a complete, 360-degree for each prospect with 400+ distinct data points per profile.

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Tactical customer segmentation

Apply strategic segmentation methods, such as K-means clustering, to organize consumers into distinct groups, or “clusters” based. These clusters are formed based on individual consumption patterns and preferences, enabling highly targeted and relevant marketing initiatives.

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Tailored communication strategy

Exploit the data gathered in the PRM and segmentation study to suggest a personalization approach for each cluster. This new communication strategy can be activated via “custom audience” advertising and individualized landing pages aligning with the prospect’s profile and stage in the buyer’s journey.

Benefits

Complete customer landscape

Get a dynamic and expansive representation of your potential client base, detailing diverse interests and specific needs. This approach aims to capture the essence of your entire audience in a vivid and detailed manner.

Genuine engagement channels

Establish a database of verified consumer data, providing a solid foundation for initiating meaningful and impactful customer interactions. This is crucial in fostering authentic and resonant communications and messages.

Customized consumer experience pathways

Accurately categorize prospects to ensure the delivery of tailored content and offers. This strategy resonates deeply with customer preferences and expectations, enhancing engagement and satisfaction.

Ongoing enhancement of customer insight

Refine insights continuously to enhance engagement and interaction and keep your database up-to-date.

Expand user acquisition, retention, and growth

Trusted by

Schedule a Demo!

    Expand user acquisition, retention, and growth

    +11%

    Turnover

    x3

    User engagement

    +20%

    Viewed pages
    Trusted by

    Schedule a Demo!

      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!