Inform and retain users on the website by providing a quick quiz while they browse. This playful approach allows users to learn and stay engaged.
Users browsing website
Gather user info and create persona
Click rate and responses
1. Triggers rules
The workflow is displayed:
– to all users that intent an exit
– for any page in session
2. Design rules
The workflow will be displayed as a blocking popup in the middle of the page or as a banner.
3. Condition rules
Workflow will be displayed once per session
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website.
Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
Open a new tab and go to the test URL
- Accept the cookies consent
The workflow will be displayed in the page as a widget
Click on the displayed product to go to that product page
The workflow can be dismissed if you click on the “x” at the top right corner of the workflow
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NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.
Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.
NextUser is a service that I wish were around when I was building my first startup.