Skip to content Skip to footer

Cart retargeting - email, sms & web

Convert more users that added items to the cart and leave the checkout without finalizing their order. Send a personalized email or SMS to highlight the items left in their cart and allow them to pick up the checkout session at any time. Remind users about their cart upon landing if they return to the website.

Segment

Users adding to cart and identified

Funnel stage

Conversion

Goal

Retarget users by email and on their next session

KPI

Click-rate on products

1. Triggers rules
The workflow is displayed:
– to users adding to cart and identified
– for landing page only

2. Design rules

The workflow will be displayed as a pop-up on the website. The user will receive a SMS and or an email.

3. Condition rules
Display the products remaining in the user’s cart
Clicking on any link (picture, title) redirects to a related product page. Open that page in the same tab.
Clicking on the cart button redirects to the cart

4. Testing rules
Active AB test
A – Control variation(no_show): 50%
B – NextUser variation (show): 50%

Use the test link or the force link if the workflow is live

 

NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.

In all cases, you need to have a browsing history.

Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!

  1. Open the web browser in incognito/private mode

  2. Go to the URL, as if you were browsing the website.

  3. Wait for the page to be fully loaded (this will ensure that browsed page is tracked)

  4. Add one or more of the products to cart
  5. Open a new tab in existing incognito/private window and go to the test URL

  6. Accept the cookies consent
  7. The workflow will be displayed in the page. You will see “Previously added to cart” section on the top of the page. It will contain the last or last two product you viewed (depending on the number of products you looked at previously)

  8. Click on any link (image or title) of recommendation redirects to a related product page (in the same tab)
  9. The workflow can be dismissed if you click on the “x” at the top right corner of the workflow

CUSTOMERS

Trusted by the world's biggest brands

unilever-logo
orange-logo
testimonials

Entrust Your Growth to Professionals

NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.

Tina Davar

CEO, Business Co.

Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.

Ben Bartels

Alibris

NextUser is a service that I wish were around when I was building my first startup.

Will Bunker

Partner, GrowthX Capital & Co-Founder, Match.com

Expand user acquisition, retention, and growth

Trusted by

Schedule a Demo!

    Expand user acquisition, retention, and growth

    +11%

    Turnover

    x3

    User engagement

    +20%

    Viewed pages
    Trusted by

    Schedule a Demo!

      Expand user acquisition, retention, and growth

      +11%

      Turnover

      x3

      User engagement

      +20%

      Viewed pages
      Trusted by

      Schedule a Demo!