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Carrefour case study
Carrefour is the 8th larger retailer in the world by revenue operating a chain of hypermarkets, groceries stores and convenience stores, which as of January 2021 comprises its 12,225 stores in over 30 countries.
By using Artificial Intelligence, Carrefour leverages data and delivers real-time personalized user experience. NextUser helped Carrefour boost their performance through affinities/segments for product categories from big data and hyper-localization to determine habits, and encouraged loyalty through suggestions and incentive to come back.
NextUser helped Carrefour tap into behavioral data to create omnichannel journeys for each user resulting in +1,750% in performance measurement +6% clicks on landing pages 9 scenarios
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