In our era of rapid technological advancement, modernization and automation through artificial intelligence have become essential, AI has revolutionized various industries, streamlining operations and enhancing efficiency. In the sales domain, AI and automation are game-changers, offering unparalleled opportunities to optimize workflows, enhance lead generation, and boost conversion rates. Companies leveraging these technologies can stay ahead of the curve, addressing traditional challenges with innovative, data-driven solutions that empower their sales teams to achieve greater success.
Sales: Problem vs. Solutions
From segmentation to activation: A step-by-step approach
Our process ensures a seamless transition from segmentation to activation, leveraging specific tools and personalized messaging at each stage:
Stages of prospection
Phase 1: Prospecting
1. LinkedIn connection requests
LinkedIn provides an unparalleled platform for reaching and engaging with potential leads. Businesses can significantly enhance their prospecting efforts by leveraging powerful automation tools. With the right strategies, LinkedIn can become a vital part of your lead generation toolkit, allowing you to build meaningful relationships and drive business growth. Automating your outreach campaigns on LinkedIn can save time and increase efficiency. You can create sophisticated, automated campaigns that incorporate various engagement actions.
With the capability to send up to 300 connection requests per week and per LinkedIn profile, you can send personalized connection requests and follow-up messages, making your outreach efforts more impactful. This method not only increases the likelihood of your messages being read and responded to but also builds a rapport with potential leads.
The goal is to make each interaction feel personal and relevant to the recipient, thereby improving engagement rates.
2. LinkedIn InMail
Your company can benefit from various features designed to maximize your outreach efforts and scale your prospecting activities efficiently.
The different types of automated sequences (see below) enable the setup of complex outreach flows, ensuring that each step is carefully timed and personalized. Follow-up messages can be customized to stand out and maintain the recipient’s interest. Additionally, you will use comprehensive campaign analytics to monitor performance and make data-driven adjustments.
Additionally, you will use comprehensive campaign analytics to monitor performance and make data-driven adjustments.
3. Email sequences
Email prospecting is highly targeted, unlike generic email marketing, and focuses on specific individuals who fit the ideal customer profile (ICP).
Some methods can leverage personalized messages to initiate meaningful conversations. Here are six re-engagement campaigns:
- Ghosting outbound: Rekindles interest from prospects who have stopped responding to initial outreach.
- MQLs (PDFs, webinars, content): Engages Marketing Qualified Leads with valuable content, nudging them further down the sales funnel.
- Ghosting opportunities: Revives communication with leads who went silent, by addressing potential concerns and presenting new info.
- Closed-lost opportunities: Recovers leads that didn’t convert by highlighting new features, offers, or changes that address concerns.
- Leads in CRM: Reactivates old CRM leads with personalized updates.
- Demo no-shows: Reschedules the demo and address any reasons for the initial no-show, emphasizing the value and benefits of the demo experience.
Re-engagement campaign
4. Website visitor engagement
A website tracking solution empowers B2B sales and marketing teams by identifying anonymous visitors and converting them into actionable leads. Key features include:
- Company identification: Uses machine learning and databases to reveal company details of website visitors.
- Real-time alerts: Notifies sales teams when target accounts visit, enabling timely, personalized outreach.
- Retarget your hot leads: Unlock the full potential of your B2B advertising efforts with our advertising platform sending lead data to third-party tools.
- CRM integration: Seamlessly enriches CRM records with visitor data and automates deal creation.
- Behavioral analysis: Tracks and analyzes visitor interactions to understand engagement patterns.
- Lead scoring: Assigns scores to leads based on their website activity, prioritizing the most promising prospects.
Website visitor engagement
Phase 2: Ads for custom audiences
1. Methodology and targeting for a successful framework delivering ROI
Methodology – We optimize your campaign through several key strategies:
- A/B testing on advertising creative.
- Different call-to-actions (lead form, use case, white paper, quoting tool) maximize conversions and lead generation.
- Dedicated personalized landing page per cluster.
- Budget re-attribution based on the most profitable initial results.
Plan – We maximize the acquisition campaign by testing a multitude of different audiences and acquisition strategies:
- Cluster approach.
- Cluster expansion via the Look Alike feature.
- Website retargeting.
- Enriched ad format with lead forms embedded in LinkedIn & Meta.
2. Increase in conversions by completing the conversion funnel
Activation of Google DV360 (display) to target the “middle of the funnel”
Use Google DV360 to reach users in the consideration stage of the conversion funnel.
This makes it possible to reach users who are in the middle of the conversion funnel, i.e. those who have already shown some interest in the products or services offered. This platform offers complete management of advertising campaigns, ranging from ad planning and creation to media buying and optimization – additional information is provided in the associated documentation.
Activation of Google Performance Max to target the “bottom of the funnel”
Use Google Performance Max to maximize conversion of ready-to-purchase users.
Google Performance Max is a multi-channel campaign that helps maximize conversions from ready-to-purchase users. Using automation and artificial intelligence, Performance Max serves ads across Google properties (YouTube, Display, Search, Discover, Gmail, and Maps) to reach potential customers with the right ads at the right time. This approach allows performance to be optimized in real time based on defined conversion goals.
By adopting these strategies and solutions, businesses can overcome current challenges in lead generation and sales processes, ultimately driving growth and success. At NextUser, we are committed to providing the tools and support needed to revolutionize your sales process and achieve guaranteed success.
Ready to transform your sales process? Contact NextUser today to discover how our innovative solutions can elevate your business success.
