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AI builds accurate marketing personas

MarketingDecember 7, 20224KViews12Likes0Comments
In an ever-evolving consumer landscape, traditional audience segmentation and demographic studies struggle to keep pace. The limitations of demographic data, rapidly shifting consumer trends, and emotionally driven client behavior have underscored the need for change. Enter Artificial Intelligence (AI) – transforming how marketers and digital decision-makers understand their audiences. AI offers a comprehensive, 360-degree view of…

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AI solves the Paradox of Choice

E-Commerce, RetailOctober 12, 20221KViews4Likes0Comments
The global e-commerce industry, valued at $1.55 trillion in 2015, is growing rapidly. Simultaneously, the presence of Artificial Intelligence (AI) is expanding, with a forecasted market value of $5.05 billion by 2020. These two forces are intrinsically intertwined, with AI-enhanced user experiences tackling a universal challenge: the Paradox of Choice. AI can be employed to…

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How Voice & AI will disrupt Retail & E-Commerce

E-Commerce, RetailSeptember 8, 20222KViews0Likes0Comments
Source: Lsa-conso.fr - Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google In 2015, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP of Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail, and eCommerce players in the coming years, due…

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How AI boosts retail and brand understanding

RetailAugust 25, 20221KViews0Likes0Comments
Artificial Intelligence (AI) revolutionizes the retail and brand industry. Consequently, it allows brands to get a better understanding of user behavior and preferences. We are going to explore the various ways in which AI can be utilized to create a two-way relationship with users, enhance customer relationship management (CRM) segmentation, and offer personalized recommendations based…

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How to complete user data with AI?

PersonalizationJuly 13, 20221KViews3Likes0Comments
The perfect solution is to serve each user individually. The problem? There are 7 billion of them and complete user data with AI can seem hard Out of the quantitative data providing behavioral, situational, and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that…

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How Retail will adopt AI, AR & LIDAR?

RetailMay 20, 20223KViews6Likes0Comments
Retail companies have realized that new technologies, such as AI, AR, and LIDAR, can significantly benefit their businesses. AI can improve efficiency, customer experience, and innovation, while AR can create immersive experiences and streamline processes. Thirdly, LIDAR can provide accurate data for applications, increasing safety and productivity while reducing costs. Face sentiment detection for product placement…

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