According to Gartner and their recent survey, 50% of enterprises are equipped with a DMP (Data Management Platform). The promises in investing into these DMP or Big Data solutions is huge. From Consumer Product Companies (CPG) to retailers, e-commerce and media groups, most of them spent a few thousands of dollars in the last two to
With $1.55 trillion worldwide in 2015, the e-Commerce industry is growing fast, and so is the presence of Artificial Intelligence, with $5.05 billion forecasted by 2020. Both of them are really tied together. User Experience with Artificial Intelligence can solve a universal common challenge: the “Paradox of Choice”. While shopping, consumers are confronted to a broad range of
Source: Lsa-conso.fr – Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google Last week, on March 23rd, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail and eCommerce players in the coming
Unilever Clear & MET Fashion Gala – use cases for Beauty Influencers & Clothes Designers In both cases, the main idea is to offer users a fun and easy way to interact with the Unilever Clear brand or MET Gala event so they are part of the experience. For retail or brands, it enhances the
The perfect solution is to serve each user individually. The problem? There are 7 billion of them Out of the quantitative data providing behavioral, situational and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that can be recognized and used to predict future behavior. Social
Mass marketing and advertising aren’t working for you anymore? Not easy to achieve your end of quarter… You are trying to adopt the next marketing technology in the noisy landscape but you’re not successful and fast enough against your competition. What about integrating all your data and marketing systems together? Sounds to good to be
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