In an ever-evolving consumer landscape, traditional audience segmentation and demographic studies struggle to keep pace. The limitations of demographic data, rapidly shifting consumer trends, and emotionally driven client behavior have underscored the need for change. Enter Artificial Intelligence (AI) – transforming how marketers and digital decision-makers understand their audiences.
AI offers a comprehensive, 360-degree view of…
Marketing's world has seen a paradigm shift in recent years, with the rise of data-driven marketing strategies. Data Management Platforms (DMPs) have become a staple in the marketing ecosystem, with 50% of enterprises equipped with a DMP (source: Gartner). However, the emergence of Customer Data Platforms (CDPs) has left many marketers wondering how these platforms…
The perfect solution is to serve each user individually. The problem? There are 7 billion of them and complete user data with AI can seem hard
Out of the quantitative data providing behavioral, situational, and transactional information, it’s critical to understand the quantitative information including the psychology of individuals. They have intrinsic traits that…
Mass marketing and advertising aren’t working for you anymore? Not easy to achieve your end of quarter… You are trying to adopt the next marketing technology in the noisy landscape but you’re not successful and fast enough against your competition.
What about integrating all your data and marketing systems together? Sounds to good to be…
In today's rapidly evolving digital landscape, marketing data personalization is becoming increasingly crucial for businesses to drive growth. In fact, it is important for companies to adopt a personalized marketing approach, rather than relying on mass marketing strategies. Here, we are going to demonstrate how businesses can effectively boost engagement and results.
Find an element…