NextUser enhances customer understanding for Unilever’s CLEAR brand
The brand CLEAR sought to gain a deeper understanding of its consumers and their behaviors, thoughts, and emotions, in order to offer personalized recommendations.
Unilever Asia: A Global Leader in Consumer Goods
Unilever is a British multinational company specializing in consumer goods. Their extensive product portfolio, which includes food, personal care, and home care products, is sold in over 180 countries and is backed by a commitment to innovation, research and development.
NextUser partnered with CLEAR to deliver a comprehensive solution, including a “find your beauty blogger match” segmentation project in 5-10 countries, and a personalization hub that analyzed the user journey and provided real-time personalized experiences. Through the deployment of AI, NextUser collected and analyzed demographic, lifestyle, education data, consumer behavior, and personality insights to drive effective segmentation and personalization efforts for CLEAR.