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NextUser enhances customer understanding of Unilever’s CLEAR brand

Challenge  The brand CLEAR sought to gain a deeper understanding of its consumers and their behaviors, thoughts, and emotions. In fact, the brand needed this information to offer personalized recommendations.
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Client

Unilever Asia: A Global Leader in Consumer Goods

Unilever is a British multinational company specializing in consumer goods. The brand has an extensive product portfolio, which includes food, personal care, and home care products. Its products are sold in over 180 countries and are backed by a commitment to innovation, research, and development.


Solution

NextUser’s AI algorithms collected and analyzed demographic, lifestyle, education data, consumer behavior, and personality insights to drive effective segmentation and personalization efforts. This allowed CLEAR to gain a comprehensive understanding of its consumers. It also enabled the brand to create personalized recommendations that resonated with each individual user.

Furthermore, NextUser’s “find your beauty blogger match” segmentation project (in 5-10 countries) and personalization hub, which analyzed the user journey and provided real-time personalized experiences, helped increase engagement and drive sales for the CLEAR brand.

By leveraging AI to analyze data from a variety of sources, NextUser helped CLEAR gain insights into consumer behavior that would have been difficult to obtain manually. Consequently, the brand could create highly personalized experiences that met the needs of each individual user.

In conclusion, the use of AI has played a critical role in the success of Unilever’s marketing efforts for CLEAR. By partnering with NextUser, CLEAR was able to gain a deeper understanding of its consumers’ behavior and preferences. This helped the brand create personalized experiences that drove engagement and sales.
NextUser presented a unique and compelling approach to consumer engagement. Through Personalization of the digital experience, it integrates all communication touch points including website, mobile, email, social networks and customer service to help brands better understand their consumers
Barbara Guerpillon
Unilever Foundry Southeast Asia and Australia

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