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NextUser enhances customer understanding for Unilever’s CLEAR brand

Challenge 
The brand CLEAR sought to gain a deeper understanding of its consumers and their behaviors, thoughts, and emotions, in order to offer personalized recommendations.

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Client

Unilever Asia: A Global Leader in Consumer Goods

Unilever is a British multinational company specializing in consumer goods. Their extensive product portfolio, which includes food, personal care, and home care products, is sold in over 180 countries and is backed by a commitment to innovation, research and development.


Solution

NextUser partnered with CLEAR to deliver a comprehensive solution, including a “find your beauty blogger match” segmentation project in 5-10 countries, and a personalization hub that analyzed the user journey and provided real-time personalized experiences. Through the deployment of AI, NextUser collected and analyzed demographic, lifestyle, education data, consumer behavior, and personality insights to drive effective segmentation and personalization efforts for CLEAR.

NextUser presented a unique and compelling approach to consumer engagement. Through Personalization of the digital experience, it integrates all communication touch points including website, mobile, email, social networks and customer service to help brands better understand their consumers
Barbara Guerpillon
Unilever Foundry Southeast Asia and Australia

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