VIP and rewards program
Push users to opt-in for additional benefits. Encourage them to enter a reward program and increase their engagement, and lifetime value.
- Higher conversion
- Improved average order value
Segment
Users buying frequently
Funnel stage
Retention
Goal
Create VIP program
KPI
Click rate on and signup
1. Triggers rules
The workflow is displayed:
– to users buying frequently
– on all pages or cart pages
2. Design rules
The workflow will be displayed as a banner or inside the page
3. Condition rules
Workflow will be displayed once per session
When the user clicks on the workflow, it will not be displayed anymore
The workflow can be dismissed by clicking on the “x” in the top right corner. If dismissed, the workflow will not be displayed anymore in the same session
4. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
NOTE
In Testing mode, all the rules are ignored and the workflow is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
Before starting a test, please make sure that all Privacy/Ad blockers are deactivated!
Open the web browser in incognito/private mode
Go to the URL, as if you were browsing the website.
Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
Open a new tab and go to the test URL
- Accept the cookies consent
The workflow will be displayed in the page
Click on the VIP program to go to the next steps
The workflow can be dismissed if you click on the “x” at the top right corner of the workflow
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