Welcome back recommendation
Improve customization by tailoring content to user interests and browsing behavior. Place a skinny banner on every landing page with relevant content upon their return to the website. Individualize the message based on data triggers collected by NextUser.
- Higher conversion
- Higher average order value
Segment
Returning users
Funnel stage
Conversion
Goal
Retarget users with tailored recommendations
KPI
Click rate on products
1. Triggers rules
The workflow is displayed:
– to returning users: users that have previously browsed
– for all pages
2. Design rules
This workflow will be displayed as a skinny banner or inside the page
3. Condition rules
The workflow will be displayed when the user lands on the site (first page in the session)
Note: The landing page can be any page on the website. Some pages can be excluded.
When the user moves to the next page, the recommendation banner is automatically hidden
When the user clicks on the product recommendation, the link will open in the same tab
Products in the banner will be displayed based on the browsing history from the user’s previous session(s) and improved with our algorithm.
Most recent products browsed by the user and additional products recommendations based on our algorithm will be displayed (the valid ones, meaning if the browsed page does not exist anymore or if the product is out of stock, it will not be displayed).
The workflow can be dismissed by clicking on the “x” in the top right corner
If dismissed, the recommendation banner will not be displayed on the current page anymore
4. Algorithm
The welcome back is based on an algorithm defined by several parameters: browsing history, popular products, similar products, and upsell products. The algorithm is chosen depending on the goal.
5. Testing rules
Active AB test
A – Control variation (no_show): 50%
B – NextUser variation (show): 50%
Use the test link
NOTE
In Preview mode, all the rules are ignored and the widget is displayed instantly.
In Production mode, workflow rules and triggers will be applied.
In all cases, you need to have a browsing history.
- Open the web browser in incognito/private mode
- Go to the URL, as if you were browsing the website.
- Wait for the page to be fully loaded (this will ensure that browsed page is tracked)
- Open a new tab and go to the test URL
- Accept the cookies consent
- The workflow will be displayed in the top of the page, just below the menu section
- Click on the displayed product to go to that product page
- The workflow can be dismissed if you click on the “x” at the top right corner of the workflow
CUSTOMERS
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NextUser combined with IBM Watson, delivers the next level of personalization for eCommerce & Retail companies based upon users behaviors, sentiments, and transactions.
Our partnership with NextUser has been tremendously successful. The online marketing landscape is constantly evolving and NextUser helps us meet, and exceed, the marketing demands of our company and customers.
NextUser is a service that I wish were around when I was building my first startup.
