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Trusted by Leading Wine & Spirit companies
LVMH, customer since 2019
In today’s fast-paced business world, it’s essential to stay ahead of the curve by using cutting-edge technology to enhance customer experiences. LVMH, one of the world’s leading luxury goods companies, has been leveraging the power of Artificial Intelligence (AI) to do just that.
Moët Hennessy is a holding company constituting the Wines and Spirits branch of the LVMH group with 402 million euros in sales in 2018. Moët Hennessy, originally made up of Moët & Chandon and Hennessy, today brings together 25 houses, such as Veuve Clicquot, Krug, Dom Pérignon, Ruinart, etc.
By harnessing the power of AI, LVMH has gained insights into customer behavior and preferences, which has enabled the company to create personalized user experiences in real time. The company has implemented a scope of AI algorithms that considers various factors, such as customer demographics, buying history, and online behavior.
NextUser helped LVMH tap into behavioral data to create omnichannel journeys for each user resulting in
$11 ROI for every $1 spent with NextUser 27.5% of users targeted by 1-1 personalization 6 personalization workflows deployed
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